RockForce is the live events industry's operational infrastructure - unifying workforce, rigging, production, payroll, and safety under one authority. Built from over a decade of integrated leadership. Trusted to deliver at the scale of the world's most iconic events.
Safety is the foundation of every RockForce operation. Every crew member is trained, certified, and equipped to meet or exceed OSHA, provincial, and event-specific standards. Every project starts with a site-specific safety plan. Every shift starts with a briefing. Accountability isn't a policy - it's a culture.
RockForce was built the same way a great production gets build – by bringing the best people and companies in the industry together under one unified operation. Drawing on decades of combined experience from the teams behind some of the most respected names in live events, we've built something the industry has never had before: a single, integrated operational authority for workforce, rigging, production, and payroll.
RockForce has been providing our labor for our festival properties for years, always delivering skilled crews focused on safety and efficiency. Our production especially benefits from the consistency they bring from market to market.
Alyxzander Bear
Executive Director of Production, Insomniac
RockForce is a vital partner to Live Nation's labor and production team, supporting thousands of our regional concerts. Their expertise and top-tier stewards, stagehands, riggers, and electricians ensure high-quality production across all markets, consistently delivering exceptional service to our venues and artists.
Casey Carter
VP Production, Live Nation
Shawn and Team have been supporting C3’s festivals for many years in many different facets. I wouldn’t hesitate to bring the Production Collective to any of our events. Their entire staff brings experience and a great attitude to the table every time.
Brandon Sossamon
Production Manager, C3 Presents
Collective Payroll has taken a huge workload off our shoulders. Their team didn't just take over our payroll processes; they elevated them. We received a higher level of service than ever before… CP staff are quick to communicate and understand last-minute changes and quick turnaround we need leading up to show days. Collective Payroll truly is a hassle-free payroll experience for both the festival administration and the employees.
Lisa Beaumont
Festival Administration & Management, Dreamville Music Festival
