Super Bowl Halftime Show

Theatrical Resources has been the production partner behind 26+ Super Bowl Halftime Shows — coordinating staging, IATSE labor, vendor integration, and safety across the most time-compressed live build on television.

The Super Bowl Halftime Show is the most time-compressed live production on television — staged on a stadium floor between the second and third quarter, with a window measured in minutes. Theatrical Resources has been the production partner behind 26+ Super Bowl Halftime Shows, hired by the show's producer to coordinate staging, IATSE labor, vendor integration, and safety under the broadcaster's clock. No contract guarantees the next one. Producers come back because the build comes off — every year.

Bad Bunny Super Bowl halftime show during the NFL Super Bowl 60 LX football game between the New England Patriots and the Seattle Seahawks in Santa Clara, CA on Feb 8, 2026

Operational Scope

First Hire on the Producer's Call Sheet.

Theatrical Resources is hired by the producer as the production lead — staging supervisors, IA stagehand crews, and the discipline to land the Halftime Show on camera. We are more than a labor company. We coordinate scenic, lighting, video, and audio, integrate vendors, and run rehearsal through strike on the broadcaster's clock. The first hire on the producer's call sheet — an IATSE signatory with deep relationships in every host-market local.

Outcome

Load-In to Live Show to Load-Out — In a Matter of Minutes.

The Halftime Show is staged between the second and third quarter on the broadcaster's clock — load-in to live show to load-out, all in a matter of minutes. Theatrical Resources has produced 26+ of them. From Lady Gaga at Super Bowl LI to Bad Bunny at Super Bowl LX, the same operational discipline lands every show on camera, on time, and on safety. Producers come back because the build comes off — every year.

26+

Super Bowl Halftime productions trusted to Theatrical Resources

100M+

U.S. broadcast viewers in a typical Super Bowl Halftime audience

180+

Countries reaching the global Super Bowl broadcast

What We Bring

Staging Supervision. IATSE Labor. Every Discipline.

Theatrical Resources is the first hire on the producer's call sheet — staging supervision, IATSE stagehand crews, and the operational discipline to land the show on the broadcaster's clock. More than a labor company — we are the production partner that coordinates every other shop.

Staging Supervision

The staging supervisor is the first production hire — directing scenic, lighting, video, and audio shops from concept through strike. Time, money, and space allocated where every department needs it.

IATSE Labor Coordination

Signatory to IATSE international and jurisdictional agreements — local stagehand crews coordinated through deep generational relationships in every host-market local.

Vendor Integration

Scenic, lighting, video, audio, and special-effects shops integrated under one production lead — keeping every vendor on the same master schedule.

Safety in Compressed Windows

Pre-show briefings, hazard mitigation, and on-site safety oversight calibrated to the matter-of-minutes execution window between second and third quarter.

Time-Pressure Execution

Load-in, live show, and load-out delivered on the broadcaster's clock. Rehearsal-through-strike planned around the most-watched moment in U.S. television.