RockForce maintains the largest database of skilled event crew in North America — site, steel, and production professionals available on demand across every major market. Union, non-union, or both — we deploy locally-rooted teams with RockForce representation on-site from load-in to load-out.
30k+
Crew Strong — Union & Non-Union
100+
Active Markets Across North America
1,000+
Events Supported Annually
1
True Partner — Consistent & Productive Workforce across North America
The People Behind the Production
Local Knowledge. National Scale.
We don't fly in unfamiliar crews to unfamiliar venues. RockForce activates locally-based professionals who know the buildings, the regulations, and how to deliver — with RockForce leads on the ground directing workflow, tracking costs, and maintaining accountability from first call to final strike. In live events, our people are the magic.
What We Deploy
The Right Crew for Every Call
From a single rigger to a 200-person load-in, RockForce builds the crew around the call sheet. Six core capabilities — sourced from a vetted, credentialed labor pool, IATSE-signatory or non-union as the venue requires — and assembled into the team your show actually needs.
Site Crew
Load-in, load-out, material handling, and site ops at venues of every size.
Stage supervisors, lighting and audio techs, operators, and electricians — to your spec.
Labor Relations
From IATSE-represented venues to non-union markets, RockForce brings the relationships, expertise, and workforce depth to navigate any labor environment with confidence.
On-Site Labor Management
RockForce reps on every call — scheduling, cost tracking, and invoicing at show speed.
Human Resources & Payroll Administration
Onboarding, credentialing, compliance, and payroll — RockForce takes on the full employer obligation
Labor Relations
IATSE Expertise. Hybrid Capability.
Some shows are union calls. Some aren't. Most large-scale tours, festivals, and broadcast events are both — and the labor structure shifts city by city.
RockForce holds IATSE signatory agreements across multiple regional operating companies, with established relationships and lead stewards in key locals nationwide. We staff union calls, non-union calls, and hybrid crews — matching the labor structure of the venue, the production agreement, and the show.
RockForce is a vital partner to Live Nation's labor and production team, supporting thousands of our regional concerts. Their expertise and top-tier stewards, stagehands, riggers, and electricians ensure high-quality production across all markets, consistently delivering exceptional service to our venues and artists.
Casey Carter
VP Production, Live Nation
On September 27, 2025, the RockForce crew set the stage at Michigan Stadium for the largest ticketed concert in U.S. history. Zach Bryan's Quittin Time Tour finale drew 112,408 fans — a record-breaking night that starts with a crew that's ready for it.
Safety & Training
A Safer Crew Is a Better Crew.
Safety isn't a checkbox — it's how RockForce builds and deploys workforce. Every crew member is vetted against our safety standards. On-site reps enforce protocols in real time. And our training programs keep certifications current across OSHA, rigging, and equipment operation. Skilled, certified, accountable.
I’ve been working with RockForce for years and they’ve never failed me. Their commitment to excellence and their relationships with the local(s) is something that is evident in every show or event we have in the building.
