RockForce is a vital partner to Live Nation's labor and production team, supporting thousands of our regional concerts. Their expertise and top-tier stewards, stagehands, riggers, and electricians ensure high-quality production across all markets, consistently delivering exceptional service to our venues and artists.
Industry
Live Tours & Concerts
Touring doesn't run on one vendor. It runs on the right vendor in every market the tour pulls into — and the right back-office partner moving payroll, compliance, and workers' comp across every market in between.
The Category
Two Roles. Every Stop. Every Tour.
Tours don't get serviced by one vendor — they get serviced by a network. RockForce is the partner you call when the tour pulls into a stadium or arena we hold the labor contract on, when the production manager needs a crew that already knows the building before the trucks roll in, and when the back-office work of paying everyone on the road has to happen without disrupting the show. We don't claim the whole tour. We deliver the parts of it that have to be right.
How RockForce Shows Up
RockForce Powers the Venue. Collective Payroll Powers the Tour.
Together, We Power the Workforce Behind Live Events. Two distinct roles, two different parts of the business. Both can run independently — or together — depending on how the tour's producers, business managers, and venues are set up. Here's what each looks like in practice.
The Touring Party
Collective Payroll, a RockForce Company, serves as a true administrative payroll partner to touring artists, bands, and crew—operating as the Employer of Record to remove complexity and ensure full compliance at every stage.
From seamless onboarding and multi-state tax withholding to global workers’ compensation coverage, Collective manages the entire employment lifecycle. All claims administration—including injury, disability, and unemployment—is handled end-to-end, giving touring parties confidence in a structured, compliant, and fully supported workforce solution so they can stay focused on staying healthy and productive for the entire run.
Local Skilled Workforce
RockForce delivers skilled, local labor through both venue labor agreements and direct promoter engagements—but our role extends far beyond filling calls. We operate as a true workforce partner, embedding early in the planning process to identify risks, streamline workflows, and align labor strategy with the demands of each production.
Clients rely on RockForce as a long-term operational partner, not just a vendor—bringing structure, visibility, and proactive problem-solving that ensures execution is efficient, compliant, and show-ready well before day-of-show pressures set in.
Live Tours & Concerts
