Formula 1 Las Vegas Grand Prix

The Production Collective served as lead producer across every guest-facing space at the inaugural Formula 1 Las Vegas Grand Prix — fan zones, premium hospitality, and media areas — under a single accountable production office.

The inaugural Formula 1 Las Vegas Grand Prix brought a global motorsports audience to the Strip in November 2023 — staged on closed public roads with a multi-day fan campus built from the ground up. The Production Collective acted as lead producer across all guest-facing spaces — public fan zones, premium hospitality, and media operations — directing planning, vendor integration, daily run-of-show, and the full build / show / strike sequence from a single production office. One campus. Every guest-facing space. One accountable partner.

Virgin sponsor activation at the F1 Las Vegas Grand Prix 2024. Virgin red phonebooth installation, fan engagement zone

Operational Scope

Lead Producer Across Every Guest-Facing Space.

TPC leads the entire guest-facing campus — every public fan zone, premium hospitality suite, and named sponsor activation. Run-of-show, build / show / strike, and vendor integration run from one TPC production office. Power and IT infrastructure span the multi-day footprint. Temporary structures, stage design, hospitality decks, and activation builds are delivered on a closed urban site under direct F1 and municipal coordination.

Wide shot of the F1 partnership zone with Sphere visible, F1 Las Vegas Grand Prix 2024.

Outcome

150,000 Fans. Five Zones. Repeat Engagement.

The inaugural race weekend delivered 150,000+ unique visitors across five fan zones, premium hospitality decks, and named sponsor activations — on a $20M+ production scope. TPC has produced every race weekend since, building activations for Heineken Silver, Virgin, Virgin Hotels Las Vegas, and Caesars Rewards across the East Harmon campus. The first Las Vegas Grand Prix opened on schedule and on brand — and set the template every year since.

150K+

Unique visitors across race weekend

$20M+

Total production scope

5

Fan zones across the multi-day East Harmon campus

Since2023

Lead producer for the Formula 1 Las Vegas Grand Prix — every race weekend since the inaugural

Heineken Silent Disco activation at the F1 Las Vegas Grand Prix 2024. Interactive entertainment zone with vibrant lighting and silent-disco headsets.

Silent Disco Interactive entertainment zone freatured vibrant lighting and silent-disco headsets. — TPC managed integrated vendor coordination, infrastructure, and fan-flow operations across this and every other named sponsor activation in the East Harmon campus.

What We Brought

Lead Producer. Brand Activation Builder. Every Discipline.

The Production Collective acts as lead producer across all guest-facing spaces at the Formula 1 Las Vegas Grand Prix — public fan zones, premium hospitality, named sponsor activations, and media operations. Multi-disciplinary. Multi-vendor. Multi-day. One production office, one accountable partner.

Full-Site Production Oversight

Lead producer across the multi-day guest-facing campus — fan zones, premium hospitality, sponsor activations, and media operations under one production office.

Power & IT Infrastructure

Site-wide power distribution and IT backbone built and operated across the multi-day footprint — supporting broadcast, hospitality, and fan operations across the East Harmon campus.

Brand Activations & Hospitality Build-Outs

Named sponsor activations including Heineken Silver Pit Stop, Heineken Silent Disco, Virgin, Virgin Hotels Las Vegas, and Caesars Rewards — plus premium hospitality suite construction, signature sculptural installations, and fan-zone build-outs.

Temporary Structures & Stage Design

Stage design and temporary structures delivered on a closed-road urban site within F1 timing windows — stood up, run, and struck on the master schedule.

Entertainment & Vendor Management

Talent booking, artist advancement, and integrated vendor management across every guest-facing zone — including the Heineken Silver main entertainment stage.

F1 & Municipal Coordination

Direct coordination with Formula 1 and Las Vegas municipal agencies on permitting, road closures, public safety, and compliance — keeping every race weekend on schedule and on brand.

The East Harmon activation campus during the 2024 Formula 1 Las Vegas Grand Prix — sponsor zones, hospitality, and fan operations. TPC produced the full guest-facing campus build, run, and strike.