The Production Collective has served as the operational backbone of the NFL Draft since 2019 — integrating live event production, broadcast coordination, and fan experience for one of pro football's most-watched annual events.
Every spring, the NFL Draft transforms a host city into the center of the football world — demanding that a single production serve three audiences simultaneously: tens of thousands of fans on-site, a national TV broadcast, and a global streaming audience. The Production Collective — a RockForce company — has been the operational backbone of that effort in partnership with C3 Presents since 2019, carrying full production management, broadcast coordination, fan experience, labor, and vendor operations across every edition. Green Bay hosted in 2025. Pittsburgh is next.
Operational Scope
Built from Scratch. Every Year.
The NFL Draft moves to a new host city every year — new union relationships, new permitting, new site logistics. TPC's advance process begins months out, establishing the operational foundation that makes three days of execution possible. The audience sees the show. TPC manages everything that makes it happen.
Outcome
Six Years. Six Cities. One Standard.
TPC's partnership with C3 Presents and the NFL has continued every year since 2019 — through multiple host cities and a growing production scale. In live events, repeat engagements at this level are earned through operational excellence. The 2026 NFL Draft heads to Pittsburgh. TPC will be there.
6+
Years as NFL Draft production partner
700k+
Unique visitors — Green Bay 2025
180+
Countries reached via global broadcast
3
Broadcast partners: ABC, ESPN, NFL Network
What RockForce Brings
Production Hub for the NFL Since 2019
The Production Collective serves as the central production hub for the NFL Draft — the single point of operational accountability connecting broadcast, fan experience, and live entertainment. Working alongside C3 Presents, TPC manages vendors, credentials, safety, and all site operations so that every department and stakeholder is aligned from first advance call through final load-out.
Production Management
Full-scope oversight from creative planning through load-out — one operational structure, all disciplines.
Broadcast Infrastructure
On-site technical coordination for ABC, ESPN, and NFL Network — ensuring every staging decision supports the live feed.
Fan Experience
Stages, entertainment programming, and credentialing for staff, VIPs, vendors, and media — from gate open through final pick.
Labor Management
Crew deployment across all disciplines, coordinated to compressed build timelines and broadcast windows.
Advance Production
Site visits, production design, union coordination, and permitting — months in advance of each new host city.
Vendor Operations
Day-of coordination across all production vendor partners — audio, video, lighting, rigging, power, and staging.
The Production Collective at the 2025 NFL Draft, Green Bay, WI. Three days of live television, fan experience, and broadcast production for 700,000+ visitors — managed from a single operational hub.
Shawn and Team have been supporting C3’s festivals for many years in many different facets. I wouldn’t hesitate to bring the Production Collective to any of our events. Their entire staff brings experience and a great attitude to the table every time.
